CLASSIC. CONTEMPORARY. COMMUNICATIONS.
We are two female founders
with 40+ years of combined PR agency experience.
Based in Toronto, we have spent decades supporting brands on both a local and national level
- from start ups to multi-nationals.
We are connected, trusted and, most importantly, we give a damn.
Partner, Client Concierge
Carolyn’s 27 years of effective communications experience have brought her in front of some of Canada’s most iconic brands across a broad array of industries. Her passion for strategy and her ability to get to the bottom of a communications issue is what sets her apart.
Clients who have sought her expertise are Microsoft Canada, Kellogg Canada, Choice Hotels Canada, the Italian Trade Agency, Square, HomeStars and the Office of the Secretary of the Governor General of Canada.
Carolyn volunteers with young professionals at both the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
Partner, Creative Content Curator
Lauren has spent the past 15 years working with global clients from Warner Home Video to Corby Spirit and Wine, Hotels.com and POM Wonderful. In that time, she has developed and refined a sought after skill set with a keen focus on communications, creative content and media & public relations.
She is known for her infectious enthusiasm and passion for pushing the boundaries – whether in a brainstorm or a media pitch – and specializes in getting brands noticed for all the right reasons.
Lauren was named PR Professional of the Year (2016) by PR in Canada. She is also a member of the Media Ratings Points (MRP) committee, which oversees and refines PR measurement in Canada.
At your service.
We have worn a lot of hats over the years, but here are our formal offerings.
public relations & media relations
strategic planning & development
spokesperson identification and solicitation
crisis communications and issues management
brand and product launches
We offer a hybrid business model that essentially means we blend freelance agility and flexibility with the structure and discipline of a large agency – without the price tag.
We aim to act as an extension of your marketing team providing our clients with the most effective communication plans. Whether we are onsite or remote, working on a project or long-term retainer, the only thing we don’t compromise on is quality.
We seek clients who share the same values and passion.
After all, life is too short to not love what you do.
Nancy Peterson, Founder, HomeStars
As the founder of HomeStars, I worked with Carolyn and Lauren for six years.
They are results-oriented, transparent, agile and diligent.
They were key members of our team as we grew and eventually sold our business.
I would highly recommend Carlaw for public relations services.
David Palacios, Global Communications & PR, Diplomático rum
I've had the pleasure and honour of working with Carolyn and Lauren for many years. During this time they have successfully executed all our strategic campaigns, covering the Canadian region with care and expertise.
Their broad knowledge of the media landscape makes them the perfect agency for planning and executing integrated communications plans.
Chef Paul Lillakas
Working with Carolyn and Lauren has been a joy. They bring a refreshing combination of professionalism and authenticity that is often lost when working with oversized agencies. I know when I collaborate with them I’m getting the personal touch of real people telling real stories and a level of trust that I truly admire!
Tod Stewart, Contributing Editor, Quench
Top-notch PR duo.
As Contributing Editor for a national Canadian publication, Carlaw gives me relevant story leads and professional follow-up, all with a personal touch.
Robin Brunet, Journalist &
Co-founder, Content Network
I have for years relied on the expertise of Lauren and Carolyn at Carlaw in the hospitality and travel fields to guide, inform, and link me to contacts for the trade magazine stories I write across Canada. The communications field has many competitors, but I would never consider turning to anybody but them for projects both small and large.